Unapologetically

Designed For

Cats

Cat Image

Our story

As devoted cat lovers, we thoughtfully, purposefully, and unapologetically create products that care for cats and look great in your home. Our Therapeutic Cat Bed is just the beginning. More products are coming to keep your cat healthy and happy, while strengthening the bond you share with them.

Our purpose

Happy cats, happy pa(w)rents

When cats are content, the bond between cats and human strengthens, creating a harmonious relationship. Our aim is to prioritize cat's wellbeing and ensure owners feel proud, knowing they’ve done everything for their cats.

Image description

Our focus

Just like humans, cats have five essential needs to enjoy a better quality of life to be able to express their true selves. At Knead, our focus is to satisfy one or more of these essential needs for our discerning pets: